We start with audience. Who they are, what they want and what they need. We spend time understanding where they are in their transformational journey. We also explore your buying audience and your participating audience.

Then comes a focus on your expertise. We look at where your knowledge base comes from and how you use it. We explore creating your methodology, the thing that will be yours, and only yours. How you take people from here, to there - we call this your TEX.

And now we look at the best way to deliver it. You can only know the best way to deliver a brilliant experience when you understand audience and your content.  We look at the whole experience, before, during and after - it's details that make the experts stand out.

In this fast moving times your skills need a constant update. Much like those Apps at the App store - there is always an 'Update All' button. So this is about exploring what you need to be top of your game, what the next level looks like for you, what you want to develop, how to design it into your work.

You might 'teach' mindset in your work. But how often do you check-in on yours? And when you have your setbacks, your wobble days, your tired, exhausted days how do you help yourself get back on track? We create our own go-to toolkit to help keep you rested, recharged and full of the conviction needed to nail your thing.

Does your work align with your values? Sometimes our values change, our priorities shift, and our work needs to reflect this. We want to make sure our work is completely aligned with our values. We also look at how to use our values to problem solve and help us get creative when we need it.

Why you are doing this, is important. Why it matters to your audience is even more important. In this section we explore purpose, why people need your work, how your story can help explain your work.

You can not just blend in and be like everyone else, you need something interesting to say. You probably have a few things that ick you, that drive you, that you feel are important. We explore creating an interesting point of view that will get you media, guest podcasts, talk bookings, audience sign ups.

And we come full circle back to audience, but this time how we connect with them. It's one thing to know who they are, it's another to understand how to connect with them. Connection is the thing that gets you followers, gets you clients, gets you recommended.